Author Archives: Pilot One

John and Martha King Oppose Air Traffic Control Privatization

With Congress back in session, the general aviation community must continue to express its opposition to H.R. 2997 and its air traffic control (ATC) privatization plan.

“We have flown all over the world, and without question, the U.S. has the safest and most efficient ATC system, but handing it over to an airline dominated board puts that all in jeopardy.” John and Martha King Co-Owners, King Schools

Under a privatized ATC system, Congress will not be able to protect general aviation (GA) access, and these are a few ways access could be reduced:

  • The private corporation could restrict GA access to airports, especially those with airline service or located in congested airspace.
  • The private corporation could close towers or reduce their hours of operation.
  • The private corporation could create approach/departure procedures that favor commercial airlines and restrict GA access.

The GA community has built strong representation in Congress which gives us a powerful voice on ATC related issues. This will end if privatization occurs, our only recourse will be to go before an airline dominated private board or hire lawyers.
Your member of Congress is elected to represent constituents and not airline dominated interest groups. Now is the time to Contact Congress and oppose H.R. 2997.

 

Go to www.atcnotforsale.com to contact your elected representatives.

It Takes an Aviation Village

Why Aviation Community Matters

Article appeared in Flying Magazine July, 2017 by Martha King –

The Eclipse Jet Owners and Pilots Association (EJOPA), founded in 2006 when the first Eclipse Jet was delivered, represents 65% of the Eclipse Jets ever built.  At their 2016 annual convention at Coeur d’Alene, ID there were 140 attendees.

It was scary.  We were more than a mile from the short runway and we were skimming the treetops in the Chinese-made Socata Trinidad look-alike.  We were so low we couldn’t even see the runway.  It took me a little while to figure out what was going on.  This was the pilot’s idea of how to make a short-field approach.  His concept was to get down low and drag it in.

A pilot’s first inclination on a short-field approach is often to drag it in like this.  But the recommended method of making a steeper, stabilized approach to a short field helps dissipate speed in the flare and actually results in a shorter landing.  Plus, it has many other advantages.  But it is counter-intuitive.

So why didn’t this pilot know better?  Well, the pilot was at a disadvantage.  There is a complete lack of an aviation community around this remote private airport on Hainan Island in China.

In China, except in the airlines, pilots and instructors are scarce.  So there’s no general aviation community—there is no “aviation village” to pass along and reinforce good technique.  In such a vacuum, there is a tendency for pilots to “go feral” and invent their own unusual and interesting techniques.

The same thing can happen in the U.S. when a pilot learns to fly in a remote area.  Back when John and I were teaching ground schools in Alaska, we would often have pilots come in from the bush to take our classes.  Frequently, the only instruction they had received previously was a few takeoffs and landings at the remote strip from the non-instructor who sold them the airplane.

Eventually they would decide to fly into Fairbanks or Anchorage—and that would get them into trouble.  Consequently, they would be required to take our classes as part of an accelerated program to get safe and legal.  In the process they would not only learn from the classes, but also gain a lot from swapping stories with other pilots.  They began to realize how much they didn’t know.

Very early in aviation there was already a sense of togetherness.  Learning pilots spent every spare moment around the airport and assembled in the evenings for the mandatory ground schools, where they learned to draw wind triangles on sectional charts.  The result was an aviation community with caring connections and shared interests that would last these pilots for the rest of their lives.

This started an enduring tradition in aviation of sharing knowledge and looking out for each other.  When John and I started learning to fly jets Harry Metz, a friend of ours who operated jets, observed the tradition and went way out of his way to mentor us.  Decades later we still go to him for knowledge.

But there is reason to believe that this tradition may be at risk.  People who use airplanes for travel spend far less time at the airport.  The very nature of flying general aviation airplanes is private, independent travel.  People go to the airport and get in their airplane, and go off on their own, barely talking to anyone.

Plus, with the advent of the Internet, live classrooms are often supplanted by online courses, and relationships that might have developed at the airport are more likely to take place via social media if at all.  One problem of social media is that you don’t have the same cues to establish the element of trust that you have when you are face-to-face.  It is easy to become the focus of someone who wants to impress, but in reality has no idea what they are talking about.  Rather than a place to establish a caring relationship, it can be a place to be especially careful about vetting any advice.

This is particularly true since the nature of the advice that is most helpful has evolved.  In the earlier days of flying, planes didn’t fly so far and fast.  Pilots came to grief mostly from lack of knowledge or skill.  In the more than one hundred years we have been flying, we have gradually begun to fly further and faster.  With more change occurring in a given flight, risk management has become a much greater concern.

Risk management is a tougher subject.  It is easy to offend, or be offended, on the subject.  Advice is best given in person, and with sensitivity.  Still, as mentors we need to have the courage to care and have the tough conversations with kindness.  On the receiving end we need to appreciate that the mentor has our interest at heart, and to accept, even welcome, those conversations when they are directed to us.

Since trustworthy aviation community doesn’t come as easy as it used to, we now have to work harder at it.  The FAA has seen this need and has organized live seminars through the WINGS program that have taught many thousands of pilots.

Some modern-day airplane manufacturers have recognized the value of community and have strongly supported it.  As a result, the Cirrus Owners and Pilots Association (COPA) was formed two years after the first Cirrus was delivered, and about 40% of Cirrus pilots are members.  COPA has taken active leadership in community-building and safety training.  The 2014 Cirrus fatal accident rate is one-eighth of what it was in 2003, and is about half the overall GA fatal accident rate for personal and business flying.

Pilots can usually find many benefits in the communal learning experience.

The Eclipse Jet Owners and Pilots Association (EJOPA), founded in 2006 when the first Eclipse Jet was delivered, represents 65% of the Eclipse Jets ever built.  At their 2016 annual convention at Coeur d’Alene, ID there were 140 attendees.  They represented 47 aircraft—nearly 20% of the fleet—who came from 17 states plus England and Australia. They were intently focused on learning more about how to maintain and fly their Eclipse Jets better, and managing the risks of flight—in spite of the lure of the beautiful lake right out the windows.  Of course they had fun evening programs, with lots of hangar-flying and stories, but seminar attendance stayed high and attentive for the whole convention.

The bottom line is there has only been one fatal Eclipse Jet accident.  It was in South Africa, and may have been due to pilot incapacitation.

Participating in the aviation community does not necessarily involve seminars.  It could be going to Sun ’n Fun, AirVenture, or AOPA fly-ins. The point is to just get together with other folks with shared interests.  It is inevitable we will talk about important aviation things that will make a difference.

The American Bonanza Society recently held a Beechcraft Instructor Crosstalk in which John and I participated.  In one session all 50 instructors took turns expressing our concerns as instructors.  John and I got more out of listening to the other instructors than anything we had done for years.

Over time we have come to learn that regarding improving risk management, “It takes an aviation village.”

 

King Schools Marketing Coordinator Needed in San Diego

King Schools has a position available for a Marketing Coordinator in San Diego, California.  Relocation will not be provided for this position.  The ideal candidate will have a pilot certificate, experience or an avid interest in the aviation industry.  The candidate should have at least one

year of experience working in a marketing department or on marketing projects. The marketing

team consists of five people so strong interpersonal skills, professional demeanor and a sense of humor are helpful.

The position of Marketing Coordinator will report to the Vice President of Marketing.  The Marketing Coordinator will be working with a Graphic Designer, Marketing Manager, Software Developer and will have projects that interface with all King Schools departments.

Marketing Coordinator Responsibilities include but will not be limited to:

  • Content creation for social media accounts that include Facebook, Twitter, Google+ the King Schools Blog, YouTube, LinkedIn and others
  • Content creation for traditional media including magazines, newsletters, catalogs, audio and video outlets
  • Marketing to flight instructors, commercial pilots, private pilots, student pilots and drone operators
  • Video creation, light editing, posting and tracking.
  • Analytics and testing of A/B versions of web pages, emails and other marketing initiatives
  • Public Relations – Identifying aviation focused news outlets and authors in print, websites, blogs, video, newsletters, podcasts and any medium where King Schools can reach potential customers
  • Advertising – Identifying aviation focused advertising opportunities in print, websites, blogs, video, newsletters, podcasts and any other media or medium where King Schools can reach potential customers.
  • Product Management and data entry
  • Print Catalog Support – Assisting throughout the catalog production timeline
  • Design and implementation of emails that include solicitations, news and other information
  • Other tasks as assigned

The Marketing Coordinator should have experience with:

  • Microsoft Office – Word, Excel, PowerPoint, Outlook
  • Email programs – Blue Hornet, Mail Chimp or similar
  • Adobe – Acrobat, Photoshop, Illustrator, InDesign. King Schools operates in a Windows
  • Experience with Google, Bing, Facebook, Google+, Twitter, LinkedIn and
  • Marketing and advertising creation in digital, print, catalog, email, audio
  •  and video platforms
  • Press releases; editing and proof reading
  • Highly organized with exceptional attention to detail
  • Content creation on digital and traditional platforms
  • Search Engine Optimization (SEO)
  • BA/BS, preferably in a marketing, communications, aviation, education or business related field

 Benefits

  • A comprehensive set of full-time employee benefits including: paid health insurance, 401(k) plan, and paid vacation and holidays
  • Flying support including hourly cost reimbursement

 Salary: Commensurate with experience, no relocation allowance.

Please apply by email with the subject line “Marketing Coordinator Application”  to John Dowd, jdowd@kingschools.com.

Cessna Pilot Centers Get a Part 141 Approvable Flight Instructor Course & Technology Upgrades

Press Release July 27, 2017 AirVenture – Oshkosh, WI

The CTA Companion App lets flight instructors record customer training offline and update their records with automatic synching.

Pilots learning to fly at Textron Aviation authorized Cessna Pilot Centers are experiencing a new era of flight instruction with the now-paperless Cessna Pilot Center Training System developed by King Schools. “These learning pilots are enjoying the unparalleled accessibility provided by this web-based, study-anywhere program that can be loaded onto their iPads for offline study no matter how remote the location,” says John King, Co-Chairman of King Schools.

Instructors can bring the course tracking application right into the cockpit on their iPads. A new app provides up-to-date student progress, lesson plans and tracking tools. Instructors can update the learning pilot’s records, and even provide an FAA-compliant e-signature on their iPad app without ever having to leave the cockpit. The records are automatically synced with web servers the next time the iPad is connected to the Internet.

The Cessna Pilot Center Training System consists of an entire suite of Part 141 approvable courses from Private all the way through the just-released Certified Flight Instructor course. “With the addition of the new CFI course, CPCs can offer a consistent, high-quality training experience for their customers from zero experience all the way to being able to earn money and build time as a Flight Instructor,” commented Martha King, the other Co-Chairman of King Schools.

The Cessna Pilot Center Training System has evolved over a period of 20 years. In addition to the new iPad apps with offline capability, upgrades to the web applications include the utilization of HTML5, which allows pilots and instructors to use their favorite web browser on any device including PCs, Macs, or mobile devices.

Doug May, vice president of Piston Aircraft at Textron Aviation stated, “Both instructors and pilots will benefit greatly from this enhanced CFI course given its ability to track students electronically for Part 141 compliance.”

AOPA Members Get Discount on King Schools Drone Courses    

 

Press Release July 27, 2017 AirVenture – Oshkosh, WI

AOPA and King Schools have reached a marketing agreement. Pictured here L – R Martha King, Kat Swain, John King review the new branded AOPA area on KingSchools.com

Drone pilot courses are now less expensive—if you’re an AOPA member. As of today, AOPA members qualify for an exclusive discount on the King Schools Drone Pilot License Test Prep Course.

King Schools Co-Founder John King commented, “AOPA’s recent creation of a Drone Pilot Membership welcomes people who fly, or desire to fly, drones. Many will be hoping to acquire a Remote Pilot Certificate and this discount will make it easier for them to reach that goal.” Co-Founder Martha King continued, “We want to help those pilots with courses that not only get them past their FAA Part 107 test, but also teach smart and safe operations. Of course, we make sure that they have fun along the way!”

AOPA Senior Director of UAS Programs Kathleen ‘Kat’ Swain said, “We are happy to add another great benefit for our members. I’ve taken quite a few King Schools courses and have always found them to be informative, fun and easy to understand. Adding their Part 107 drone pilot course is another step in expanding options for AOPA members to receive high quality training and test preparation at a nice discount.”

AOPA members can purchase the King Schools Drone Pilot License Test Prep Course for $108 (retail $129) through the members section of the AOPA website.

About AOPA

Since 1939, the Aircraft Owners and Pilots Association has protected the freedom to fly for thousands of pilots, aircraft owners and aviation enthusiasts. AOPA is the world’s largest aviation member association, with representatives based in Frederick, Md., Washington, D.C., Wichita, Kan., and seven regions across the United States. AOPA provides member services that range from advocacy at the federal, state, and local levels to legal services, flight planning products, safety programs and award-winning media. To learn more, visit AOPA.org.

Airborne Law Enforcement Association (ALEA) Members Receive Discount on King Drone Test Prep Course  

Press Release July 27, 2017, San Diego & Frederick, MD

King Schools is partnering with ALEA to offer discounts on the Drone Pilot License Test Prep Course. KING is currently developing drone training video courses for law enforcement organizations.

The law enforcement community is rapidly adopting drones and faces the challenge of bringing sworn officers with no aviation background up to speed quickly, according to Daniel Schwarzbach, Executive Director of the Airborne Law Enforcement Association (ALEA). “Passing the Part 107 test and becoming an FAA Certified Remote Pilot is usually the first step, but officers need help to acquire the necessary knowledge quickly, and often in their spare time,” said Schwarzbach.

As a result of a collaboration between ALEA and King Schools, ALEA members have a solution to this need. ALEA Executive Director/CEO Daniel Schwarzbach explained, “The King Drone Pilot License Test Prep Course, with its efficient and fun teaching style, fits the bill and we are thrilled to be able to offer their course to our members at an exclusive discount.”

John King, Co-Founder of King Schools, said “Drone operations are rapidly becoming an indispensable tool for law enforcement organizations. In addition to offering discounts to ALEA members, we are working with law enforcement departments to create additional courses offering specific operational training for officers flying drones.” Co-Founder Martha King added, “ALEA is the perfect partner as we look toward helping law enforcement adopt drones and manage the risks associated with flying them. Their established experience and knowledge in helping law enforcement manage airborne resources is invaluable.”

ALEA members can purchase the King Schools Drone Pilot License Test Prep Course for $109 (retail $129) through the members section of the ALEA website.

The law enforcement community is rapidly adopting drones and faces the challenge of bringing sworn officers with no aviation background up to speed quickly, according to Daniel Schwarzbach, Executive Director of the Airborne Law Enforcement Association (ALEA). “Passing the Part 107 test and becoming an FAA Certified Remote Pilot is usually the first step, but officers need help to acquire the necessary knowledge quickly, and often in their spare time,” said Schwarzbach.

About ALEA

The Airborne Law Enforcement Association was founded in 1968. Through training, networking, advocacy and educational programs ALEA promotes, develops, prepares, disseminates and evaluates information with respect to the safe utilization of aircraft as a public safety tool. ALEA educates members of the organization and the public about airborne law enforcement techniques, equipment, and philosophy in support of public safety missions. To learn more, please visit alea.org.

Gary Buzel joins King Schools as Vice President of Video Production.

Press Release – July 27, 2017 AirVenture – Oshkosh, WI

Gary Buzel, the newly appointed King Schools Vice President of Video Production, pictured here with one of his two Emmy Awards.

After over 30 years of producing video courses teaching pilots, King Schools has added a new resource that will help continue their video legacy. Gary Buzel has joined King Schools’ executive team as Vice President of Video Production. Barry Knuttila, CEO of King Schools, commented, “Gary’s unique and eclectic experience in fields including aviation, broadcasting and law enforcement have prepared him for his role imagining and managing the creation of King Schools aviation training videos.”

Martha King, Co-Founder of King Schools, explained, “Gary has been a TV reporter, jet captain, flight instructor, flight school chief pilot, police officer and commercial drone pilot. Gary is a subject matter expert in just about every area of aviation that King Schools covers. His comfort and experience in front of the camera, behind the camera and in the edit bay make him uniquely qualified for his role in making our aviation video training smart, safe and fun.”

Co-Founder John King added, “Many King Schools videos are shot outdoors, in cockpits, and air-to-air. Being able handle this dynamic video production environment is a necessity for the King Schools video department. Gary, as a television reporter, would often single-handedly create a news segment. He would set up the camera, get in front of it to do a report, bring the footage back to the studio and edit the material for broadcast. That kind of versatility is a tremendous asset for us.”

Gary earned his Private Pilot certificate in his late teens. He became a CFI in the early 2000’s, teaching primary students in C172’s and PA28’s when not on duty in his full-time job as a police officer. Gary said, “It is a bit surreal filming and directing John and Martha King. All throughout my career I have been using King Schools videos for my certificates and ratings. To be on the team that produces their videos is similar to the feeling an athlete must have when they join a team that includes their heroes and role models.”

In 2014, Gary was the first TV journalist in southern California to obtain from the FAA a certificate of authorization (COA) to fly a sUAS/drone for live TV news broadcasts. His TV career netted two Emmy awards, and two San Diego Press Club Excellence in Journalism Awards. Prior to his career in TV, Gary was a police officer in Connecticut, working in law enforcement for over 11 years.

Gary has also captained Citation jets under Part 135, flying for a charter company and air ambulance service. Gary has nearly 3400 hours total time, and holds an Airline Transport Pilot (ATP) certificate with airplane single/multi-engine land and single engine seaplane ratings, and CFI, CFII, and MEI.  “In addition to being close to a renaissance man for King Schools, Gary is a lot of fun. We are confident he will strongly support our core value of keeping our courses fun,” said John King.

CFIs Can Vie for a Scholarship Valued at $18,000 from NAFI and King Schools

Press Release – July 27, 2017 AirVenture – Oshkosh, WI

Terry Carbonell, the 2016 winner of the NAFI King Schools Scholarship has recently started using her scholarship for a multi-engine instructor rating.

A fortunate CFI will be awarded the second NAFI/King Schools Scholarship for Certificated Flight Instructors. The scholarship, which is to help flight instructors further their education and training, is valued at $18,000, including access to the entire King Schools library of courses for life. The application form is now available online at the King Schools website.

The 2017 winner was Terry Carbonell of Tavernier Florida, who explained, “I have been a die-hard King Schools student since early in my flight training and I look forward to my next journey toward attaining a multi-engine instructor rating.”

King Schools and the National Association of Flight Instructors (NAFI) share a deep appreciation of CFIs. King Schools Co-Founders John & Martha King, in a statement said, “NAFI and King Schools understand that flight instructors are the key to creating pilots that are truly ready to be pilot in command. Our organizations are passionate about preparing CFIs for that awesome responsibility and this scholarship will help the winner advance both their CFI ratings and knowledge.” NAFI Chairman Robert Meder added, “Working with King Schools has led to many benefits for our members, including product discounts and access to free courses. We are thrilled to also give our members the opportunity to receive this scholarship. The future winner will be very happy.”

To apply for the scholarship – kingschools.com/nafinet/king-schools-nafi-scholarship-information.asp

The NAFI/King Schools Scholarship includes $5,000 in cash for the attainment of advanced instructor ratings plus free lifetime access to the entire King Schools course library, including FIRCs. The 2017 scholarship application opened up on July 27, 2017 and the deadline is January 3, 2018. The scholarship will be awarded at the Sun ‘N Fun International Fly-In & Expo in Lakeland, FL, April 2018.

 

Observing a Lot by Just Watching

THE CHALLENGES OF BEING FORCED FROM THE COMFORT OF THE COCKPIT

Article appeared in Flying Magazine May, 2017 by John King

Flying is always deeply satisfying, but for the last three decades or so what has made it especially so for Martha and me has been flying together as a two-pilot crew in an aircraft that requires two pilots.  To us, it is a graceful dance—a special way for us to enjoy intense and intimate teamwork while sharing our deep love of flying.

Pictured here are King Schools CEO Barry Knuttila the right seat, Martha is PIC and John is in a seat he is not accustomed to. on the Falcon 10.

Flying together hasn’t always gone so smoothly for us.  For ten years Martha and I flew our Cessna 340 on a circuit to 50 cities a year teaching our ground school courses.  The Cessna 340 was, of course, a single-pilot airplane.

Since we were both flight instructors, it was all too easy for the pilot-not-flying to slip unsolicited into flight-instructor mode.  Since the pilot-flying hadn’t requested any flight instruction, it was very easy for them to resent the instruction and resist.  Meanwhile, the one in instructor mode would be annoyed and frustrated that their instruction was being ignored.

Often by the time we got home, we’d put the airplane away in stony silence and drive home with steam coming out of our ears.  We weren’t having a good time flying together and sometimes it could be flat out dangerous.

It takes a lot of patience, practice and respect to be able to fly and thrive as couple. Here is John & Martha near the start of their journey.

It’s no wonder.  We had never been trained to operate as a crew and we simply didn’t know what we were doing.  Like most of us, we never got that training until we learned to fly as crew in an airplane that required two pilots.  After we learned to fly as a two-pilot crew it became the most rewarding flying we had ever done.

One of the most important things we learned as a two-pilot crew is to treat each other with great, almost extreme, civility and respect.  The one of us designated as second in command addresses the pilot-in-command as “Captain.”

Another thing we learned from our training in two-pilot operations was that the captain needs not only to accept input from the other pilot, but to solicit it.  After all, the most important role the second pilot plays is to catch mistakes in procedures or strategic risk management.  To fulfill this role, they must able to challenge the captain.

Martha and I have to be very careful to ensure these challenges don’t represent a threat to the captain’s authority, or descend into a husband-wife argument.  We know from experience that it is not comforting to our passengers to see John and Martha arguing with each other in the cockpit.

We were taught to make a challenge in reference to standard operating procedures (SOPs).  SOPs are pre-thought-out ways to do things to provide the safest, most efficient results.  We learned that the pilot-not-flying needs to offer information, not an opinion.  Plus, that information has to be delivered in an agreed-upon, standardized format.

For instance, when I am the co-pilot I am not allowed to say, “You’re too low!”  This, by the way, as I know from personal experience, is guaranteed to start a fight over how low is too low.  What I can say is, “Altitude 3,400 feet, and descending.”  That’s information, not opinion, and it’s helpful to Martha because it’s precise.

Or when I am flying, Martha can (and frequently does) say, “Bank angle 40 degrees and increasing.”  Again, this is precise information that is useful to me, not just an opinion.

Now another part of this deal is that the captain has to respond properly to challenges.  Since our standard operating procedures say our maximum allowed bank angle is 30 degrees, I can’t just say to her, “That’s OK, I know what I’m doing.”  Nor can I just say “OK” and keep on doing what I was doing.  The only thing I am allowed to do (and this is tough for me) is say one word, “correcting.”  And then I have to take action to correct the situation.

The word “correcting” acknowledges the non-standard operation and represents a commitment to return to standards.  If I say “correcting” and fail to make the correction, Martha is not only authorized, but required, to say, “No correction noted.”  If I still fail to make a correction, she is to assume I have gone brain-dead and say, “I have the controls.”  I can assure you that Martha is quite willing to do this.

As you can see, for us, getting along in the cockpit means that while the authority of the captain is clear, so is the responsibility.  The captain is required to fly by standardized procedures, and to accept and respond to challenges when the procedures are not standard.  At the same time, the non-flying pilot must provide information in an acceptable format.

Our shared piloting in our old Falcon came to an abrupt halt for Martha and me recently when the FAA denied me my medical certificate.  I can fly with her in an aircraft that does not require two pilots, and I can even handle the controls.  But until my appeal is a finally resolved, I can’t be a required pilot.  As a result, Martha has had to recruit and train other co-pilots.

Watching Martha in action with them has been a great learning experience in multiple ways.  One of the most important things I have learned is how to be a knowledgeable passenger without interfering with the crew.  I’ll have to admit this has been difficult for me.  I have for more than a decade been a crewmember in that very aircraft.  But while Martha is only a little bit better pilot than I am, as the captain she is entitled to full respect from me.

Now that my role is to keep my mouth shut and observe, I have become aware that Martha not only has learned to practice good crew resource management, she has learned a lot more.  She has had to recruit and train four other copilots who had to learn our standard operating procedures.  Three of her new co-pilots had military turbine experience.  One came up the piston general aviation route.

She has learned to work with them as crewmembers with thoughtfulness, kindness and patience.  She gives them the help they need with specific avionics.  She gives the different pilots room to do the cockpit checks differently as long as the key things are covered.  She isn’t picky about read-backs as long as they are complete.  And she solicits help with situational awareness and error trapping.  She gets a great performance from each of them and sees to it that they are having fun.

Meanwhile, I have petitioned for a hearing by an NTSB Administrative Law Judge regarding my appeal.  I am eagerly awaiting a response.  In spite of the fact that I am observing a lot by just watching, I am eager to get back in a pilot seat next to Martha.  After all, it never has been one of my fantasies to watch Martha with other men—even if only as flight crew.

Late news:  After I submitted this article, I received my medical certificate from the FAA with a restriction of “valid with another qualified crewmember.”

Now Hiring – King Schools Marketing Coordinator

King Schools Marketing Coordinator, Now Hiring

King Schools has a position available for a Marketing Coordinator in San Diego, California. The ideal candidate will be an active pilot and will have an avid interest in the aviation industry. The candidate should have at least one year of experience working in a marketing department or on marketing projects. The marketing team consists of five people who like to have fun, so strong interpersonal skills, and a good sense of humor are helpful.

The position of Marketing Coordinator will report to the Vice President of Marketing. The Marketing Coordinator will be working with a Graphic Designer, Marketing Manager, Software Developer and will have projects assigned that engage with all King Schools departments.

Marketing Coordinator Responsibilities include but will not be limited to:

  • Content creation for social media accounts that include Facebook, Twitter, Google+ the King Schools Blog, YouTube, LinkedIn and others
  • Content creation for traditional media including magazines, newsletters, catalogs, audio and video outlets
  • Marketing to aspiring pilots, student pilots, flight instructors, commercial pilots, private pilots, sport pilots and drone operators
  • Video creation, light editing, posting and tracking.
  • Analytics and testing of A/B versions of web pages, emails and other marketing initiatives
  • Public Relations – Identifying aviation focused news outlets and authors in print, websites, blogs, video, newsletters, podcasts and any other media or medium where King Schools can efficiently and effectively reach potential customers
  • Advertising – Identifying aviation focused advertising opportunities in print, websites, blogs, video, newsletters, podcasts and any other media or medium where King Schools can efficiently and effectively reach potential customers.
  • Product Management and data entry – Creating product codes and managing products and coordinating product production from inception to release
  • Print Catalog Support – Assisting throughout the catalog production timeline
  • Design and implementation of emails that include solicitations, news and other information
  • Other tasks as assigned

The Marketing Coordinator should have experience with:

  • Microsoft Office – Word, Excel, PowerPoint, Outlook
  • Email programs – Blue Hornet, Mail Chimp or similar
  • Adobe – Acrobat, Photoshop, Illustrator, InDesign. King Schools operates in a Windows environment and uses these programs
  • Experience with analytics, posting and advertising for Google, Bing, Facebook, Google+, Twitter, LinkedIn, YouTube and WordPress blog/website
  • Marketing and advertising creation in digital, print, catalog, email, audio and video platforms
  • Press releases; editing and proof reading
  • Highly organized with exceptional attention to detail and the ability to handle multiple projects simultaneously while meeting deadlines
  • Content creation on digital and traditional platforms
  • Search Engine Optimization (SEO)
  • BA/BS, preferably in a marketing, communications, aviation, education or business related field

Benefits

  • A comprehensive set of full-time employee benefits including: paid health insurance, 401(k) plan, and paid vacation and holidays
  • Flying support including hourly cost reimbursement

Salary: Commensurate with experience.  Relocation will not be provided for this position.

Please apply by email with the subject line “Marketing Coordinator Application”  to John Dowd, jdowd@kingschools.com.