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KING SCHOOLS FOUNDERS SHARE BUSINESS LESSONS LEARNED FROM FIVE DECADES OF ENTREPRENEURSHIP

LIFT: How to Start, Run and Grow Your Own Successful Business by John & Martha King

 

FOR IMMEDIATE RELEASE

Press Contact: Kourtney Jason, Pacific & Court kourtney@pacificandcourt.com

KING SCHOOLS FOUNDERS SHARE BUSINESS LESSONS LEARNED FROM FIVE DECADES OF ENTREPRENEURSHIP

Through intimate video instruction, John & Martha King have taught more pilots than anyone in the history of aviation–for many years teaching more than half the pilots in the United States learning to fly.

Now, for the first time, John & Martha share their evolution of entrepreneurship, including the highs, the lows, the failures, and the accomplishments experienced along the way, in the book LIFT: How to Start, Run and Grow Your Own Successful Business [978-108-0758173; $19.99 (paperback); $9.99 (e-book); October 2022].

In 1975, John & Martha began flying across the country to teach aviation ground school courses. A decade later, they started producing video courses in a spare room of their house.

Today, King Schools, Inc. is the world’s leading producer of aviation training videos and computer software–operating from an 18,000 sq. ft. complex, housing a dedicated video and software production facility, in San Diego, CA. King Schools has delivered more than 700,000 video-based knowledge courses and millions of short-subject video “Take-off” courses.

In LIFT: How to Start, Run and Grow Your Own Successful Business, John & Martha share more than 150 practical business lessons, covering everything from the importance of entrepreneurship, designing your winning business and testing your concept to hiring and motivating employees, creating an outstanding customer experience, and their “hard-and-fast rules for success.”

“You have a wonderful opportunity. You live in the time and place where you can pursue your passion and start your own business to improve your life and the lives you touch,” John and Martha write in the book’s introduction. “In flying and in business, you’ll always need to make corrections along the way. But in flying, when you are a good pilot in a well-built plane—just like when you’re a good entrepreneur running a well-designed company—you can make progress others only dream of.”

Success opened many doors for the Kings, even in unrelated areas. Their work as teachers in the aviation community opened the world at the highest levels. They have played a role in the lives of incredible people from billionaires (including Ray Dolby) and Hollywood personalities (including Harrison Ford and Clint Eastwood) to famous pilots (including Chuck Yeager), political figures (including Betty Ford), journalists (including Walter Cronkite), and many more. These associations are detailed in sidebars throughout the book.

A must-read for anyone considering entrepreneurship, LIFT provides the practical tools you need to take advantage of the opportunity that owning your own business presents.

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LIFT: How to Start, Run and Grow Your Own Successful Business by John & Martha King

Trade Paperback; October 11, 2022

ISBN: 978-108-0758173

$19.99 (paperback); $9.99 (e-book); 6×9; 328 pages

About the Authors

John and Martha King’s use of technology and clear, simple, and fun teaching have made aviation knowledge more accessible to pilots throughout the world.

After a dismal failure in a business for which they did not have a passion, John and Martha King decided to relax and indulge their love of flying for a while. In the early 1970s, they began teaching flying to mark time while looking for a “serious business.” After teaching live seminars for over a decade, they put their courses on video and began to revolutionize the flight training industry.

For more than 40 years, King Schools has delivered many millions of courses to pilots in training. Through intimate video instruction, John and Martha King have taught more pilots than anyone in the history of aviation—for many years teaching more than half the pilots in the United States learning to fly.

Through the years, the Kings have retained their enthusiasm for flying. They fly their own Dassault Falcon 10 jet wherever they go, swapping captain and copilot duties on each leg. They have flown as pilots in every continent of the world except Antarctica, including a trip completely around the world via the length of Russia.

In September 1994, John and Martha became the first and only couple to both hold every category and class of FAA rating on their pilot and instructor certificates. Martha is the only woman to achieve this complete ratings sweep. They remain active in many categories, regularly flying everything from jets to piston airplanes and helicopters. They have enjoyed periodically serving as back-up pilots for the Fujifilm blimp, having flown the blimp over such events as the Kentucky Derby, the Davis Cup, the Super Bowl, the U.S. Open tennis tournament, and the Experimental Aircraft Association convention at Oshkosh, Wisconsin. Their airship adventures have been part of national television coverage on the Fox, ESPN, CBS, and USA networks.

The Kings appear frequently on national TV as aviation experts. They also have starred in numerous video presentations on Microsoft’s Flight Simulator program providing instruction for the “Getting Started” Wizard and for numerous informational topics. Plus, they were featured on CNN’s “Business Unusual.”

For many years both John and Martha served on the Board of Directors of the San Diego Air and Space Museum and of the Charles A. and Anne Morrow Lindbergh Foundation. John is previous Chairman of the Lindbergh Foundation, and they are now both on the Board. Martha was formerly the Chair of the Chancellor´s Community Advisory Board of the University of California, San Diego.

About King Schools, Inc.

King Schools, Inc. is the world’s leading producer of aviation training videos and computer software. It was first established in 1975, when John and Martha began flying throughout the country to teach aviation ground school courses. A decade later, they began producing video courses in a spare room of their house.

Today, King Schools operates from an 18,000 sq. ft. complex, housing a dedicated video and software production facility. King has delivered more than 700,000 video-based knowledge courses and millions of short-subject video “Take-off” courses.

King Schools is keenly aware of the importance of the work we do. During the time someone is learning to fly, flying is the most important thing in his or her life. We are privileged to play such a significant role in the lives of so many committed individuals. We take pride in producing quality work for these special people. Learn more at KingSchools.com.

About Pacific & Court

Pacific & Court is a Brooklyn-based boutique publicity and digital marketing company specializing in promoting independent authors and book publishers. Together, the P&C team has over 30 years of experience publishing, promoting, and marketing bestselling books. Focusing on heavily tested and proven PR and marketing methods, P&C will reach the exact audience that will be receptive to your unique book. Follow P&C on social media @pacificandcourt.

Review copies of LIFT are available upon request. For excerpts and/or interview queries, please contact Kourtney Jason at kourtney@pacificandcourt.com.

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